The Importance of User Generated Content

Kaila Colbin writing from Christ Church, New Zealand in E&P tells about the value of User Generated Content in covering large news stories.

Colbin writes that UGC allows readers to find their loved ones, to learn where there is water and what supermarkets are open and that it will continue after the event has left the lede in the major news organizations.

In disasters and in local interest stories we see media companies picking up stories from YouTube and posting or broadcasting. This material is available to anyone: There is no need for your organization; the material is always secondhand. The news organization searches for material rather receiving material.

Own the content you publish. Have the content sent directly to you from someone still at the event. And, generate revenue at the same time.

JReporter is the answer.

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For individual consumers, JReporter provides complete breaking news coverage from your users with revenue opportunities and no ongoing costs. All stories are complete with video, audio, or stills along with all of the information you need to immediately route this story. Information includes contact information, so you can call this eye witness while they are still at the event, and a release so you can use the story immediately.

JReporter is available white-label for sponsorship or branding.

For reporters, JReporter is a snap. Running on your reporter’s own mobile device or tablet, your reporter can capture stills, record video and audio interviews and transmit the from the field directly to your CMS.

Because there is only one, support costs tumble.

JReporter uploads video from a smart phone with WiFi. What can be better than that.

Tell me more.