Mobile: How am I going to monetize mobile apps?

Should I throw development dollars at producing an app for the iPad?

Should I create iOS and Android apps? Blackberry? Windows?

How am I going to monetize mobile applications to get a return on the development costs? What are the pros and cons of a ‘‘standard’’ app? What about a mobile web site?

Newspaper companies are frequently responding to the “rise of mobile” with knee-jerk responses, much like the creation of newspaper web sites in the mid-90s: creating applications with no real business strategy behind them.

JJCS can work with you to understand the mobile market and develop a long-term strategy for engaging users and monetizing mobile applications through application sales, subscriptions, advertising sales and pay walls.

The key is how to engage users in sufficient volumes to leverage low CPMs. With experience designing mobile applications, pursuing reader engagement and monetizing through the implementation of pay walls, JJCS consultants can help you quickly navigate these uncharted waters with minimal risk.