Business Development: Readership

What is your readership trend? Downward, flat, upward?

With new definitions of readers, successful paywalls and mobile apps, it has been years since your publication had so many opportunities to attract and hold new readers.

There are many strategies for leveraging one presentation platform against another and JJCS consultants can help you build a strategy to gain readers and realize the resulting direct revenues and advertising revenues that follow.

Turn readers into users of branded products: specialty apps, build user communities: make your publication part of their lives.

With a worldwide experience set, JJCS personnel can build from examples worldwide of success media companies that have engaged their readers and built a profitable community.

Tell me more!

Business Development: Advertising

JJCS consultants have considerable experience developing and training sales staff, providing them with appropriate tools to make the case for advertising in newspaper company products and identifying viable prospects to add to your customer base.

Let us audit your sales staff’s performance and design a custom program for developing your account executive’s skills, developing winning incentive programs and sales campaigns that attract advertisers.

When coupled with imaginative, yet proven cross promotions, your advertising sales can really jump.

In addition, we can provide management tools that will assist with the tracking of sales reps’ performance and provide managers with the information needed to assist their reps in growing the business.

By using data to track sales performance, management will have the necessary information to work with sales staff to win new business and grow incremental revenues.